The Olympic Games Effect: How Sports Marketing Builds Strong Brands

The Olympic Games draws fans from all over the world for a diverse range of reasons – be it passionate love for sports and competition, fervent nationalism, and the thrill born from uncertainty. But sporting fans are not the only ones clambering to be a part of the world’s biggest sporting event – commercial firms also have been snapping up sponsorship slots as a means to boost their organization’s profile and brand equity. I always wondered why countries want to host games on its teritory. Mainley because it helps the countrys' economics and its corporations.
http://www.huliq.com/597/73351/olympic-games-effect-how-sports-marketing-builds-strong-brands