Apple is the only company that can tell its customers what to buy. As we discussed in class, Apple's customers are loyal to the brand and will not purchase anything else but Apple; although they offer only 5 types of laptops, they still control the laptops market.
http://www.businessweek.com/magazine/content/08_46/b4108000282343.htm?campaign_id=rss_daily
http://www.businessweek.com/magazine/content/08_46/b4108000282343.htm?campaign_id=rss_daily
No comments:
Post a Comment