Branding exist also for places not just for products. A good example for that will be : "The Big Apple,"-everyone knows you're talking about New York City.
Other cities are also intersested in recognition in order to bring more visitors and to improve the economy. But what brand or image could say Augusta and, more specifically, downtown Augusta, in a way that's snappier than just saying the word spelled A-u-g-u-s-t-a?
The city by the same name wants to know.
About three months ago, the city formed its own Branding Committee in an effort to come up with an image, name or some other form of identity it could use in marketing and promoting the city.
"A brand or theme, ideally, identifies who we are, what it is that is special about us and what we want to become," Mayor Roger Katz said. "Through use on our Web site, in promotional materials and signage, a brand will convey who we are to the rest of the world."
http://kennebecjournal.mainetoday.com/news/local/5644756.html
Other cities are also intersested in recognition in order to bring more visitors and to improve the economy. But what brand or image could say Augusta and, more specifically, downtown Augusta, in a way that's snappier than just saying the word spelled A-u-g-u-s-t-a?
The city by the same name wants to know.
About three months ago, the city formed its own Branding Committee in an effort to come up with an image, name or some other form of identity it could use in marketing and promoting the city.
"A brand or theme, ideally, identifies who we are, what it is that is special about us and what we want to become," Mayor Roger Katz said. "Through use on our Web site, in promotional materials and signage, a brand will convey who we are to the rest of the world."
http://kennebecjournal.mainetoday.com/news/local/5644756.html
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