The annual Macy's parade is right behind the corner, and Macy's has promotional plans for the viewers in the time of the parade and the day before.
When spectators enter the inflation area at 79th Street and Columbus Avenue, they will receive fun facts and behind-the-scenes info on the giant balloons being inflated on 77th and 81st Streets. All they have to do is to turn on their bluetooth or wireless on their cell phone, and the promotional messages will come. Macy's usually has 3 million viewers on the Thanksgiving Parade so I think it this way of promotion will be very efficient.
http://www.marketwatch.com/news/story/Macys-Ace-Marketing-Promotions-Inc/story.aspx?guid=%7B43AF11A5-9737-4189-905A-83E2C9A81574%7D
When spectators enter the inflation area at 79th Street and Columbus Avenue, they will receive fun facts and behind-the-scenes info on the giant balloons being inflated on 77th and 81st Streets. All they have to do is to turn on their bluetooth or wireless on their cell phone, and the promotional messages will come. Macy's usually has 3 million viewers on the Thanksgiving Parade so I think it this way of promotion will be very efficient.
http://www.marketwatch.com/news/story/Macys-Ace-Marketing-Promotions-Inc/story.aspx?guid=%7B43AF11A5-9737-4189-905A-83E2C9A81574%7D
No comments:
Post a Comment