Jordan Brand Seeks 'Legendary' Status

Jordan Brand will launch new TV ads this weekend continuing its “Become Legendary” rallying cry. Eyeing the success its parent company Nike has had with “Just do it,” Jordan Brand has pledged to make a long-term commitment to the marketing message which debuted last year.The first of three new national ads, called “Simple Math” breaks on Dec.
http://www.smartbrief.com/news/aaf/storyDetails.jsp?issueid=89492070-0B1A-47FF-AA48-2B0595BBF707&copyid=AE1FD325-ABB6-457C-BFDD-FEF338063707

Coupons will help pay for digital switch

By now we've all seen the commercials, heard the radio ads, or read stories in the local newspaper: At midnight on Feb. 17, 2009, television sets across the country, including South Jersey, will only be able to receive a digital signal as television stations cease broadcasting in analog format. Every one thinks that they must buy a new tv because of the digital change, but buying a converter with the help of coupons will reduce the cost to 5$ for a converter.
http://www.thedailyjournal.com/article/20081203/OPINION02/812030340

TrueNorth Tries to Ride Long 'Tale'

TrueNorth snack brand has launched a campaign inviting consumers to submit their "TrueNorth" tales in a contest that will turn one winner's story into a TV commercial directed by actress Helen Hunt to air on the Academy Awards.The contest asks consumers to submit a written story that describes how they or someone they know is pursuing their life's passion. The most inspiring story will be produced as a 60-second commercial directed by Hunt to air on the broadcast of the 81st Academy Awards in February. The winner will also receive a cash prize of $25,000. What a great Promotion!

http://www.adweek.com/aw/content_display/news/agency/e3i726f0f4961487c618d82a4bf03c6be0a

The New "Melrose" Shoes by Fila, with Nina Sky

Fila announced that it has tapped New York-based Polo Grounds Music J Records artists Natalie and Nicole of Nina Sky to launch its first women's footwear initiative.

The new shoes "Melrose" campaign will be promoted by Nina Sky in order to market her music and the shoes at once. First, Fila is promoting the product for 2 subcultures, which is Hispanic and Afro American. Second, i believe that Fila could have chose a better performer which will give a broaden target market.

http://www.marketwatch.com/news/story/East-Meets-West-With-Launch/story.aspx?guid=%7B98C6E0E4-6A2A-4A8B-8B02-1E84E8A00D25%7D

Anti-energy drink fuels concerns over marketing

First came Red Bull and Monster Energy, giving a high-octane boost to late-night parties and study sessions.
After the success of Red Bull a similar drink went out but with the opposite influence. Instead of boosting energy it will "slow your roll". I think that that this is becoming dangerous. People need to drink special drinks to have energy or to relax?

http://www.chron.com/disp/story.mpl/metropolitan/6137842.html

Black Friday turns tragic for Wal-Mart

How crazy it may sound, Wal-Mart's Black Friday was marred when a 34-year-old employee died and three other people were treated for injuries at the opening of the store in Valley Stream, N.Y.
In addition, police officials said a pregnant woman was taken to a local hospital.
The officials said the cause of the male employee's death has not been determined.
Is it just a coincidence or that people will pay the price of their life just for attempt to buy discounted products?
http://money.cnn.com/2008/11/28/news/economy/blackfriday_walmart/index.htm

GM may cut brands, including Pontiac

Because of the cash crisis, General Motors is studying possible elimination of some of its brands, with options including Pontiac, Hummer and Saab.In addition to the storied Pontiac brand, Hummer and Saab, Bloomberg reported Wednesday that the review included the Saturn brand."There is a lot is a lot speculation about what will or won't be in the plan next week, and we are going to decline to comment on it," said company spokesman Tom Wilkinson. "We are not likely to say anything in advance of the plan."

http://www.freep.com/article/20081127/BUSINESS01/811270371