Last class, as we watched the persuaders i noticed that i looked on the cheerios ad in a different way. Emotional branding, was something that i paid attention for. In the Cheerios ad, there was a grendma talking with her baby grandchild and explaining him through the pieces of the cereal were the locations of his entire family. I noticed that Cheerios didn't try to deliver how the product tastes or how healthy it is, but tried to approach our emotion by giving us the feeling that cheerios connects between people.
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