TrueNorth snack brand has launched a campaign inviting consumers to submit their "TrueNorth" tales in a contest that will turn one winner's story into a TV commercial directed by actress Helen Hunt to air on the Academy Awards.The contest asks consumers to submit a written story that describes how they or someone they know is pursuing their life's passion. The most inspiring story will be produced as a 60-second commercial directed by Hunt to air on the broadcast of the 81st Academy Awards in February. The winner will also receive a cash prize of $25,000. What a great Promotion!
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