Fila announced that it has tapped New York-based Polo Grounds Music J Records artists Natalie and Nicole of Nina Sky to launch its first women's footwear initiative.
The new shoes "Melrose" campaign will be promoted by Nina Sky in order to market her music and the shoes at once. First, Fila is promoting the product for 2 subcultures, which is Hispanic and Afro American. Second, i believe that Fila could have chose a better performer which will give a broaden target market.
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