Hummer will promote the H3T till the end of the year while the brand will emphasize the utilities the vehicle has. The ads will show the vehicle's capability of carrying extreme sports equipment. The target market will be 75% men instead of 50%. It looks like GM is still investing their money on the wrong things.
http://www.adweek.com/aw/content_display/esearch/e3i5452d1396a606a413b8ce6ab9f85ae4d
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