The Coca-Cola Company, in partnership with World Wildlife Fund (WWF), have new ambitious targets to improve water efficiency and reduce carbon emissions within its system-wide operations, while promoting sustainable agricultural practices and helping to conserve the world's most important freshwater basins. It looks like Coca Cola recognized the rising awareness for the world turning green, and in that way i think they will be able to market to various cultures that keep the world green.
http://www.marketwatch.com/news/story/The-Coca-Cola-System-Announces/story.aspx?guid=%7B6B4906F9-4328-44C7-B8BC-3F82CAD35233%7D
http://www.marketwatch.com/news/story/The-Coca-Cola-System-Announces/story.aspx?guid=%7B6B4906F9-4328-44C7-B8BC-3F82CAD35233%7D
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