Friday, September 12, 2008

Person marketing-GM CEO


G. Richard Wagoner Jr., who became the youngest chief executive of General Motors on June 07, said at the company's annual meeting here today that he planned to maintain the current business strategies and he expected that new truck models and an emphasis on Internet marketing would lift the G.M. market share. Mr. Wagoner, 47, said that having helped develop the current strategy over the last year and a half as G.M.'s president, he did not see an immediate need to change it. ''It gives us a great chance to build off what we're doing,'' he said at a news conference after the meeting.

Nowdays, as GM sales went down the drain, it might not be a good idea to stick on previous business strategies;therefore, we can see that GM is struggeling and try to distribute itself to many areas around the globe.

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