Microsoft ads: Bug or feature?

Software giant's ad guys insist that the widely derided Seinfeld ads were a masterstroke, not a mistake. Microsoft pulled Seinfeld? That news made headlines everywhere from the Wall Street Journal to the Manhattan gossip website Gawker. And that could be the point.Microsoft had featured comedian Jerry Seinfeld in its first new ads with Crispin, which were aimed toward making the brand more humorous and human. The effort created quite a buzz - much of it, admittedly, negative, puzzled, or outright hostile. But buzz it was, which was the point, says David Webster, Microsoft's general manager of brand and marketing strategy. I think that Microsoft did a bad job in that ad, Seinfeld is a comedian from the 90's. I believe that Microsoft was better using a more up to date comedian in order to effect their target market.